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2024–2028 CAPP Strategic Plan Overview
Goal 1.1: Increase and diversify CAPP membership to strengthen our network and enhance our impact.
Goal 1.2: Increase CAPP membership by enhancing the accessibility and impact of member benefits, providing in-person networking opportunities and restructuring the membership year for greater convenience.
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Objective 1: Restructure Membership Year for Greater Convenience
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Objective 2: Enhance Accessibility and Visibility of Member Benefits
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Objective 3: Increase Impactful and Relevant Member Benefits
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Objective 4: Expand in-person networking opportunities and reduce monthly trainings/meetings; Maintain the CAPP Annual meeting/awards ceremony
Goal 2: Strengthen workforce development within the prevention field by providing targeted support, resources, and mentorship to both new and existing professionals, and actively engaging college students in the prevention profession.
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Objective 1: Promoting and supporting in Certified Prevention Specialist (CPS) Certification
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Objective 2: Provide Resources and Support for current and new prevention professionals
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Objective 3: Utilize LinkedIn for Workforce Development
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Objective 4: Engage College Students and Promote CAPP Membership
Goal 3: Enhance communication strategies to improve engagement with CAPP members and effectively promote CAPP's initiatives to the broader prevention and public health community.
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Objective 1: Improve internal communication with CAPP members and promote utilization of the membership portal
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Objective 2: Communicate Advocacy and Legislative Updates to CAPP members
Goal 4: Strengthen and expand collaborations with key stakeholders and organizations to enhance prevention efforts and maximize the impact of CAPP (i.e. increase membership and support to prevention professionals).
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Objective 1: Increase and improve collaborations with state, regional and local agencies and associations
Goal 5: CAPP will enhance its prevention services and increase organizational profitability by 10% annually through targeted presentations and fee-for-service initiatives, achieving a minimum income of $21,961.50 from Hidden in Plain Sight presentations and membership fees.
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Objective 1: Increase CAPP profitability through fee for service initiatives and membership fees
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Objective 2: Maintain and expand Hidden In Plain Sight presentations
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Objective 3: Increase availability for technical assistance and development of custom topic-focused presentations
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Objective 4: Enhance marketing and outreach for CAPP prevention services

